Luis Cruz
Sales, Marketing & Digital Growth Professional
I help service businesses grow revenue, streamline operations, and show up professionally in digital markets — from first contact to closed deal. Bilingual. Builder. Executor.
Revenue-focused, execution-driven, commercially fluent.
I'm a bilingual sales and marketing professional with a hands-on background in client management, digital product development, and business operations. My career has been built at the intersection of strategy and execution — not just building plans, but getting things done and making them visible in the market.
Since October 2025 I've operated independently under TruServ Pro, building custom websites, CRM systems, AI-powered workflow tools, and digital marketing assets for service businesses across the US and Latin America. Every project I deliver is designed to generate leads, convert clients, and reduce the manual overhead that slows businesses down.
I bring the mindset of a business owner into every role — I understand what it costs to lose a deal, miss a follow-up, or launch a weak campaign. That commercial awareness is what separates me from generalists.
- ›Based in Myrtle Beach, SC — fully remote-capable
- ›Serves clients across US, Costa Rica, and Latin America
- ›Comfortable in fast-moving, low-overhead environments
- ›Strong preference for cross-functional, revenue-impacting roles
- ›Available for full-time, contract, or hybrid arrangements
- ›Business Development Manager / Account Executive
- ›Client Success / Implementation Specialist
- ›Marketing Operations / CRM Specialist
- ›Digital Marketing Strategist
- ›Solutions Consultant / Franchise Marketing Manager
Why Teams Hire Me
Not a generalist. Not a strategist who can't execute. I do both — and I work with the urgency of someone who knows what's at stake.
Revenue-First Thinking
Every system, campaign, and conversation I build is designed to move a prospect closer to yes — or an existing client closer to renewed.
End-to-End Execution
I plan and implement. From discovery call to deployed product — I don't hand off to a team that might not show up. I close the loop.
Bilingual Market Access
Fluent in English and Spanish, I can run sales, support, and marketing across US and Latin American markets — natively, not translated.
Digital Toolbuilder
I don't just recommend tools — I build them. CRM dashboards, follow-up systems, proposal generators, job posting microsites, and AI training kits, all deployed and used by real clients.
Client-Facing Confidence
Experienced in cold outreach, onboarding, ongoing relationship management, and turning ambiguous briefs into clear deliverables that clients actually use.
Operations Mindset
I understand that growth without systems is just chaos. I build workflows that reduce friction, improve follow-up, and make teams faster without adding headcount.
Self-Managed & Resourceful
As a founder and independent operator, I'm wired for accountability. I set my own targets, solve my own problems, and ship without waiting for permission.
Work That's Deployed & In Use
Every project below is live, publicly accessible, and built for real clients. Click any link to explore the actual product.
TruServ Pro CRM
Full-stack CRM and applicant tracking system built for service businesses. Features cold email automation, follow-up pipelines, and admin dashboards.
Rolling Suds Pro
Complete franchise management platform for Rolling Suds pressure washing. Includes client portal, cold email system, follow-up automation, and proposal generation.
TruServ Land — Landscaping Suite
Built for landscaping business owners and operators to close more jobs without juggling multiple apps. One platform handles everything from first client interaction to signed proposal — visualizer, job calculator, and proposal generator all in one place.
Conference Center Proposal
Client-facing proposal microsite for Barefoot Resort's conference center — showcasing services, pricing, and an approval workflow with digital signature.
Bilingual Job Board
Bilingual (EN/ES) job posting demo site built for Latin American market entry — demonstrating cross-cultural digital marketing capability.
Humania CR
Corporate HR services website for Costa Rica-based firm Humania CR — built in Spanish for the Latin American market with full brand alignment.
A&O Landscaping
Professional landscaping company website with service pages, gallery, and lead capture — optimized for local SEO and mobile.
La Parrilla Azteca
Restaurant website for La Parrilla Azteca featuring menu, location, and online presence — built for a local dining brand.
Curriculum I've Built
Organizations I've built for
Experience & Track Record
Founder & Digital Solutions Consultant
- ◆Built 10+ live websites, CRM systems, and AI-powered workflow tools for service businesses across the US and Latin America
- ◆Designed and deployed custom proposal microsites, franchise management platforms, and bilingual job boards
- ◆Developed training modules and digital marketing assets that reduced client onboarding time by 40%
- ◆Serves clients across Rolling Suds, A&O Landscaping, Humania CR, La Parrilla Azteca, and Grill Envy
Sales / Accounts Manager
- ◆Led and motivated sales teams to meet and exceed targets through strategic planning and goal setting
- ◆Achieved Top Sales March 2025 — highest LSV units sold in a single month
- ◆Designed and executed marketing and advertising campaigns that drove measurable revenue growth
- ◆Handled customer escalations, built long-term relationships, and ensured regulatory compliance
Sales Manager
- ◆Ranked Top Retail Sales Manager — #34 Nationwide (April 2022) and #39 Nationwide (March 2022)
- ◆Earned Certificate of Excellence for Top Sales Regionwide (May 2022)
- ◆Led Top Performing Store in region (August 2022)
- ◆Trained teams on needs discovery, solution creation, and referral-based growth strategies
Business Representative
- ◆Expanded territory through B2B cold calling and face-to-face meetings
- ◆Promoted security solutions using mobile CRM tools
- ◆Maintained consistent client contact, scheduled appointments, and closed sales
What I Work With
The Work Speaks. So Do the Results.
Luis built us something we didn't know we needed — a system that actually makes our follow-up process feel manageable. It's clean, it works, and it looks like a real product.
We needed a website that could represent our company to other businesses in Costa Rica. Luis understood the market, the tone we needed, and delivered exactly that — in Spanish, no back-and-forth.
Frequently Asked
Both. I'm actively evaluating full-time opportunities in business development, marketing operations, client success, and related roles. Contract and project-based work is also welcome, particularly for companies that want to move fast or test fit before committing. I'm flexible on structure — what matters most is impact and alignment.
Want the Traditional Resume?
ATS-optimized PDF available on request — includes full experience, education, and keyword-matched formatting.
Let's talk about your next hire.
Whether you're a hiring manager with a role to fill, a recruiter building a shortlist, or a founder who needs someone to actually execute — I'd like to hear about it.